For optimum brand awareness and company visibility, you should made sure that your professionally designed brochures are displayed an a durable, eye-catching, well-made brochure holder. There are some factors to take into consideration when purchasing any display stand such as aesthetics, budgets, and location. Make sure you start off knowing your unique needs before making any hasty purchases or custom builds.
The size of your brochure is the first determining factor of the type of stand you will purchase. Are they full-sized catalogues or tri-folded sheets? Single page fliers or multi-leaf booklets? Knowing the exact size and weight of your brochures will let you know what kind of brochure holder will be needed for the job.
In business location is one of the key factors to success. The same can be said with the placement of your brochures. You must ensure they are visible at eye-level to your target market for clientele, otherwise it will just be a waste of time and resources to rent out or even buy brochure holders for your fliers. A good place to start would be your own office's reception area or waiting room. This will keep your current customer's up to date on your brand, product catalogue, and company growth. But to attract new customers, you have to know the areas where your potential customers would be looking for your products or services. Perhaps at a grocery check out line, a library, museum reception area, school, or mall information desks... There are all places that are sure to generate a lot of foot traffic on a daily basis and putting your brochures in those area will ensure your brand reaches all those people.
Another factor to take into consideration is how many times in a week can you commit to restocking your brochure holder? This will also determine how many brochures on a daily or weekly basis your holder will have to keep. Whether it be only 10-50 pieces or 100 or more a day, your stand has to be strong enough to handle the weight of your brochures so it will not fall over when unattended, especially if your display stand is in an area outside of your own company office or store.
And finally, the budget you're willing to allocate towards your brochure design, printing, display and maintenance cost will be the last determining factor for the type of brochure holder you will need to purchase. A sky's-the-limit budget will of course, grant you the luxury of custom designing and ordering a custom made stand to fill your every need and whim. But for those who need to watch their marketing expenses, there are many pre-built brochure holders available online or in local office supply store which quality made stands that will suit all your needs nicely.
They can be made of wood, metal, or acrylic and be foldable or free standing. Smaller stands may be placed on countertops for easy access and visibility. Just make sure that the brochure holders you acquire meet all your requirements and are made sturdily to endure a few bumps and scratches but still look visually appealing to make your company, enticing enough for new and revisiting clients to want to get more information and pick up your brochure.