When designing the layout for a shop, creating an inviting and welcoming environment is one of the most important things you can do. Making the right decision when deciding how to display your products is essential.
When choosing retail shop fittings there are a few things that should be taken into consideration. Shop signage for example, is a feature that is very important. Shop signs play a crucial role in directing customers around the store. They are the best tool to help customers differentiate between different areas, such as men and women, junior and adult.
A lack of signage can lead to customers becoming frustrated at not being able to find what they need. It can leave them looking lost and wandering around aimlessly, before frustration makes them leave altogether.
Product display is another important aspect. Many shops choose to store the product rather than display it, which naturally reduces sales. A good display will show the customer exactly how the product can be used and can even lead someone into thinking the product is something they need.
Use your shop fittings to create a welcoming transition zone. The transition zone is the moments after a customer has walked into your shop and is looking around, deciding if your store is right for them. Their decision will be influenced by the lighting, music, signage and obviously the products on offer.
Impulse buys are a great way of generating extra sales. Encouraging impulse buys can increase the spend of the customer by several pounds. Counter displays, or product stands are a great way of advertising low cost accessories that your customer may need. It is wise to have the displays around the queueing area, as customers can browse the products whilst waiting to be served.
Every shop needs to make use of the space available and the best way of doing this is through your display. The shop fittings you choose can be the difference between a potential customer coming in and walking out, or coming in, having a look and buying.