Who would have thought, 20 years back, that a directory for college students (read face book) would one day become a 100 billion dollar concept (read Facebook)? The world has changed, and it's for all to see. It's a world of interaction, engagement, real-time information, and excitement, and what's more exciting than information expressed in pictures? So, it's no wonder that Pinterest, a digital pin-up board, is the new hot thing on the web- so hot that it has churned up 17 million users across the globe, in no time.
Pinterest is going through such an amazing purple patch that in January 2012, Pinterest generated more referral traffic than biggies like LinkedIn, Reddit, YouTube, and Google+. And obviously, it has got brands all revved-up about trying to 'optimize their social media campaigns' by including Pinterest, ASAP.
What Pinterest does is simply, and might we add elegantly, is to let you 'pin' your favorite photos, videos etc. on to your pinboards to share with other users who might be looking for inspiration for anything, from parties, to decor to recipes, art et al.
From a marketing perspective though, Pinterest is a great way to create awareness, incite conversation, drive traffic, and generate sales of your products. But, Pinterest is neither Facebook, nor Twitter. For that matter it's not your usual social media site- because it's about visuals. So, before you go all out on getting it pinned to your social media strategy, there's a word of caution-Pinterest cannot work the same magic for all businesses, because:
Pinterest might not offer as much as Facebook or twitter from a hardcore content marketing perspective, but it can certainly be optimized to meet your goals. Plus there's some really cool stuff you can do with it to boost your visibility, like you can:
Also, marketers can pin promotional videos, infographics, show portfolio of case studies, add interesting description and website links, create boards for client testimonials, customer demographics, etc., encourage people to re-pin their pins, include product prices in the description- all to engage prospects and boost sales.
So, if you think you've got a product that can be sold through visuals or just amazing visuals with great concepts to create a buzz about your brand, then Pinterest should definitely have your interest pinned, for now atleast!