Commercial lighting is very important. Yes, people need to be able to see your products and see where they are going, but there is a lot more to the right shop lighting than just making sure people don't walk into walls.
No matter how big or small your store, the right lighting will not only allow people to browse more easily, but will also affect the entire way in which customers see your shop. Creating the right lighting design will create the right ambience too and ensure that people are far more inspired to buy your goods.
Having lighting that is conducive to putting customers at ease and in turn buying goods is not easy though. In clothes shops, the type of light will need to be less harsh and therefore far more flattering to customers. They won't want to buy your fashion items if they look in the mirror and see every imperfection they have. The lighting needed for other kinds of shop will vary dramatically, from the bright lights of the supermarket to the clinical feel of other outlets.
Even different types of shop within the same industry will want different lighting. For instance, with restaurants, the subtle low lights of an up-market bistro will be a far cry from the bright lights of a fast food outlet. This is the same for all shops. An upmarket boutique will want its lighting to be far more subtle than a national company whose shops sell a wide range of items on a mass scale.
On top of this, it is important to bear in mind window dressing when you look into commercial lighting. For many shops, this will actually be one of the most important areas to get right, as without creating an inviting window display, you may not get the customers into your shop in the first place.
Colour of light is also very important, and will again change from store to store as will the ratio of accent lights to task lighting. Promotions can also benefit hugely from the right lighting, easily helping you draw customers' eyes to certain products that are either on offer or may well be particularly beneficial for you to sell.
Shop lighting can change the entire look and feel of a shop, and in turn the choices you make need to be given huge amounts of consideration. The first step you should take is to understand what type of lighting works within not only your industry but also within your specific niche within that industry.
There are many ways to understand this information. If you have plenty of money to spare, the right retail designers will be able to give you the perfect solutions, however, for many, such costs are overheads that can't be justified. Instead, checking out similar shops that work well as well as consulting an expert on lighting will usually give you just as good an idea.
When it comes to being more attractive to customers, and in turn increasing sales, lighting is one of the most important aspects to get right.