Clothes shops come and go, but some seem to have been around forever. Why? Because they are well managed by shrewd owners and managers. It's a tough business retail, clothing even more so. If you can't anticipate trends, find a niche, lay your store out well and control your costs you aren't going to last long in this game.
First up you are going to need quality mannequins to display the clothes you have on sale. This is a given in any actual stores you have, but online too. More and more people are shopping online, but they are careful where they shop. In order to get them to part with their hard earned cash, you need to display your goods in the best possible light. Of course nothing can compare with being in a clothes shop, but with the right mannequins and a little bit of imagination you can give prospective customers the confidence to shop for your clothing ranges online.
The big fashion retailers operate on a scale that most humble businesses simply can't match. So don't try and take them on at their own game. You will lose every time. Instead of competing on price, offer your customers something they can never get in Gap or Next or Zara. Give them a personal touch and good old fashioned retail experience. Look after them in your store and make sure you go to town with wrapping and packaging. A beautifully presented paper bag is a nice finishing touch.
No matter what you are buying in for your shop, make sure you are getting the best deal. Going back to the paper bags for a moment. Any successful store is going to go through plenty of these. Shopping around and getting the best possible deal is going to save you quite a bit of money longer term. So keep analysing costs and offer something you can't get on the high street and here's to successful clothing retailing.