If you choose that you are going to display marketing information, as much consideration should be given to the display of the printed material as to the content of the material itself. The leaflet displays or brochures should be easily visible and accessible to the people you intend to reach and your chosen display stand or dispenser should achieve this purpose. Brochure display stands or holders are available in a huge range of styles and designs and of course a huge range of prices but beyond thinking about cost there are some other basic considerations in your choice.
Where your brochure holder goes depends on how big it is, how much space you have, and how many of these it holds as well as ease of access. As you want the brochures to be seen and used by your customers, all of these factors are involved in the decision as to whether you opt for a stand that is desk mounted, wall mounted or floor standing. You may also want leaflet holders that are portable between locations either in your existing places of business or to take to trade fairs and exhibitions etc.
Stands are available in many materials, plastic, acrylic, wood, wire, metal, and the material may contribute as much to the attractiveness of your display and therefore your marketed image, as the leaflets themselves.
For position, give thought to the areas your customers most frequent to take advantage of the heaviest footfall such as reception, by the front doors, conference or meeting rooms etc, For style and construction consider whether your leaflet display stand will be wall mountable, floor standing or on a desktop. Will it be static or rotational? Although a multitude of materials are used in the construction of display stands, the style and position may dictate the range of what your stand can be made of.
The size of your brochure is essential in your choice of holder as is quantity. Your brochure may be only one page but you may hope for a fast pick off rate or your brochure may be several pages thick. You should allow for both the size and the replenishment rate when considering capacity. There are plenty of stands on the market already designed for this purpose with specific functions menus, newspapers or where sizes have standardized such as business cards and tourist information leaflets.
Your choice of leaflet display is also influenced by design. As well as the practical considerations of size, positioning and visual clarity, the construction material can also make a marketing statement. As a display unit can be made from plastic, wood, metal, wire, leather or glass, the material can either enhance the display or inhibit it.
Whatever design and wherever it is positioned it is important that you maintain the efficacy of the overall marketing message by keeping the stand neat and tidy. Leaflets should be well organized and up to date.
After you have invested in your leaflet distribution stand and it is holding all your valuable literature, keep it clean and tidy. People are meant to be attracted to your display not put off by creased and dusty papers bunched in a haphazard manner. Replenish it regularly with new material or rotate leaflets if you are constrained by space or budgets.