Competitive marketing has led to innovative marketing tool options. One of such options which are popularly visible is a roller banners and pop up banner stands. Usually found in every public gathering event or exhibitions these stands quickly grasp your sight and register the brand, product or service they carry on them instantly.
The more graphical and thoughtful the placement of such stands the more potential its return on its investment. Today almost every brand or company targeting a specific public event uses these stands to maximize the reach of their products and services.
Of course, like with any other marketing tool a display stand by itself does not guarantee success of your marketing activity. Along with the stand you will need the best people from your marketing team, lots of materials like brochures and leaflets. But in a heavily crowded public event, the stand can be a decisive factor as to where the potential customers are diverted first and the fastest.
A sleek display setup on a pop up banner stands at a location that sees a lot of customers passing by will definitely result into generating those all-important leads for your brand or services. Besides an attractive and uniquely designed stand is often remembered by the customers and your brand is recalled as an extension to the stand.
A roller banner stand can consist of a simple roll-out design that is supported by an aluminium framework or a more complicated design that involves in-built retractable springs and appropriately placed lighting instruments that highlight your display setup. The most common use during such branding and promotional activity is the use of multiple display systems.
The minimum of these comprises of one pop up banner stand and two roller stands put up to create a backdrop to a presentation podium. A more ambitious setup can include multiple pop up banner stands setup to form straight or curved displays and retractable 3x3 roller banners for maximum visibility and aesthetic value of your promotional setup.
What to Look For
There are many sub-categories available in a Roller Banners or pop up banner stands. They can be retractable i.e. where the graphic is smartly retracted into the aluminium base support of the stand or non-retractable where usually a slim yet strong detachable aluminium rod holds up your brand creative or banner.
There are also those stands where the height of the stand is adjustable and the creative can be changed in a jiffy to enable the flexibility of advertising different products and making your promotional setup look fresh and interesting every time to potential passer-bys.
No matter what mode you choose to display your products and services it is imperative that you have roller banners that ensure the visibility of your brand in a crowded indoor or outdoor environment and attract new prospects to your setup.