When you are designing a booth for a trade show event, you want to make it the best it can be, so that you can optimize your experience and achieve your trade show goals. A great way to create a trade show stand that rises above the rest is to think outside the box by using features like a point of purchase display or stanchions.
Think Outside The Box
Some of the ways you can do this are by displaying information in creative ways, by using standard trade show display components like stanchions in new and unexpected ways, and by strategically incorporating trade show components that you might not normally think of using (e.g. a point of purchase display used with giveaways). If you take these steps, the end result will be a trade show booth that truly stands out, attracts potential customers, and keeps them in your booth once they've arrived.
Point Of Purchase Display, Stanchions, Digital Display = A Unique Booth
To begin the creative design of your trade show stand, first consider what information and features it needs to incorporate. Are you promoting a new product, or are you providing information about company services? Whatever your end goal is, the trade show elements you use should serve it. Once you know what you need to include, think about unique ways you can arrange and exhibit it. Here are some examples of interesting, dynamic ways to make the components of your trade show booth work for you:
Standard displays (freestanding, pop up, table top): Take these types of displays and exhibit your information in unusual ways. For instance, if the information you're presenting is short and simple, create a series of graphic pieces with large pops of color and simple large-print words that relay your message.
Point of purchase display: This display is not just for selling products - instead, use it to 'sell' informational materials, giveaways, or even sample products that you want potential customers to try out!
Digital display: The possibilities with this type of display are virtually endless. You can stream a promotional video, music, or even bold graphics in an eye-catching, attention-holding way.
Dry erase and bulletin boards: Items like this can be used to create a dynamic display that frequently changes, thereby keeping your trade show booth fresh and interesting!
Stanchions: These may be great for crowd control, but they have lots of other uses too. Trying forming them into a 'maze' through your trade show stand, encouraging potential customers to have some fun as they explore your booth. Or use them to create multiple 'areas of interest' within your booth.
Banners: These types of displays are great for displaying information and graphics in prominent ways. Try using one as a floor covering or tablecloth to create great visual interest for potential customers as they approach your trade show stand.
With Creative Use Of Components Like Stanchions Or A Point Of Purchase Display, Your Trade Show Booth Will Shine
Thinking outside the box and finding unique, interesting ways to incorporate trade show elements like a point of purchase display or stanchions will truly make your trade show booth outstanding and your trade show experience one of great value.