To maximize impact at exhibitions, trade-shows and events, a high quality and eye-catching display stand
is a must. As attendees make their way through the hall or convention center they are confronted with row after row of booths and stands. The scene can sometimes be overwhelming and often the difference between getting a visit and getting passed by is the impact the display system makes. One of the most innovative companies in this market is Twist. Their innovative banner stands offer a flexible and modular solution that can be adapted to just about any situation.
The optimal display design should be based on one's strategy for an exhibit. While at the end of the day, selling more products or services is always the goal, think hard about how the event and display space supports this goal. Is the company launching a new product into the marketplace? Is the company trying to attract new customers or provide ideas for new uses for a current product or product line? Each of these potential goals will result in a slightly different approach to the exhibition stand.
With specific goals in mind, a consultation with a stand design and manufacturing company like Twist is generally the next step. The design consultant can then recommend various designs and provide layouts to meet the requirements provided. Be sure to think carefully about the space and imagine walking through the display. Is there room for a product demonstration if this is a requirement? Have monitors been considered and if so, where is the ideal placement? It is obviously important to think through these considerations before ordering any stand and banner components. This is where a 3D design can help tremendously. Twist Banner Stands free design service allows clients to help better visualize their exhibition space options.
In addition to the layout of the area, signage is a major consideration. At a minimum, the firm's name and any logo or tagline should be prominently and boldly displayed. Signage should also clearly communicate the products or services being offered by the company. TFT monitors are an option that can be helpful as they can communicate benefits or demonstrate product usage in an interactive and efficient manner. One of the most frustrating things for a visitor to the booth is to have to ask 'So what do you do?' This should be clear from signage and displays.
In addition to layout and signage, a good exhibition space should be easy to assemble and take down. There is nothing more frustrating for those working the booth to struggle and waste time putting up a complicated system. The Twist banner stand system is lightweight and does not involve complicated fasteners to be secured. Roll up banners for example are easy to put up as they are on a simple cam system that attaches to sturdy support posts built into the base.
So to get the most out of one's exhibition space, consider Twist Banner Stands. They are one of the most flexible and affordable solutions available, and the free design service can help maximize the output from events.
MEI JIA Display is the leading manufacturer of cosmetic counter and related products.
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