Some people have claimed that banner advertising in an old and rusted way of promoting business. But you will notice that banners are still being used on famous online portals if you look around. This is an indication that web banners still have the potential to compete with PPC (Pay Per Click) and SEO (Search Engine Optimization).
This clearly indicates that strategy is important for the success of the banner ad used in the marketing campaign. Therefore, the power of SEO and PPC should go hand-in-hand with banner design.
We have included a list of things you should know while promoting products and services through banner ads:
(a) You need to first browse through the internet and analyze different websites to find the one that is relevant to your product.
(b) Identify the section in the website that will help you to achieve the attention of the desired audience. This is where you should place the web banner to initiate contact with the visitors before re-directing them to your website.
Note: The number of clicks will reduce drastically if you advertise in an irrelevant section.
E.g. You will not be able to reach potential customers for cosmetic products if you place the banner design in a website that contains information about electronic gadgets.
This factor plays a major role in the success or failure of an advertising campaign.
(c) Evaluate the marketing strategies used by competitors to draw the interest of prospective customers. This will also help you to create unique banner designs that will build credibility and make you stand out from the rest of the crowd.
(d) You also need to come up with short, catchy, concise, attractive, compelling concepts to convey a powerful message with the minimum number of words. So, make a note of whatever comes to your mind. It can be used to enhance the banner when the copy is finally designed by the graphic professionals.
(e) Certain colors affect the behavioral of customers in an industry. Therefore, the color on your banner needs to match the ones on the portal to make it stand-out and create an emotional impact.
(f) You need to find a reputed graphic designing professional because a template will only ruin your marketing efforts.
You will have a powerful banner for an effective marketing campaign if you follow the suggestions mentioned above.
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