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What are the important factors that affect cosmetic display cabinets?

by:MEI JIA Display     2020-02-23

What are the important factors that affect cosmetic display cabinets? What is the most important thing for cosmetic display cabinets? What choice will determine the success of a cosmetics display cabinet?

when the color of cosmetic display cabinets is right, the store's performance has increased by half. The integration of the color of the cosmetic display counter and the overall tone of the store enhances the atmosphere of the whole space. The product has its own characteristics through the color of the showcase, and the three are integrated, thus enhancing the overall shopping experience of consumers entering the store and achieving the purpose of product promotion and sales. Next, let's take a look at the role of color in the showcase.

1. Highlight the product function by using the temperature sense of color

different colors have different temperature sense. The warm color system produces a feeling of stretching in people's psychology, while the cold color system is generally easy to make people feel tight. Making good use of this characteristic of color temperature sense, you can make full use of this psychological characteristic when the cosmetic display counter shows the characteristics of the product. For example, household appliances such as air conditioners and refrigerators have the function of refrigeration. Therefore, if you want to use people to see the cold color system, you will associate it with cold and cool pictures. Most of the image showcases of this kind of products are based on cold colors.

2. Use the excitement of colors to stimulate customers' emotions

different colors can make people have different emotions, either excitement or quietness. Usually warm colors such as red, orange and yellow give people a feeling of excitement because of their high brightness, high saturation and strong contrast. On the contrary, cold colors such as blue, green blue and purple blue give people a quiet feeling because of their low brightness and weak contrast.

3. Highlight the grade by using the contrast of colors

Generally speaking, the quality and appearance of high-grade products are very exquisite and outstanding. Therefore, in order to improve the display effect of high-grade products, it is inseparable from the use of color contrast to display the magnificence of the display cabinet, the combination of the magnificence of cosmetic showcases fully reflects the high-end taste of high-end products


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